Thursday, July 2, 2020

human logos,


or some changes in ethnic advertising

 Land O'Lakes began in 1921 as Minnesota Cooperative Creameries Association.  Mia was painted in 1928 by Arthur Hanson. She has been revised overtime to be clearly dressed as an Ojibwe on Red Lake Minnesota. April of this year, the company announced the end of the maiden, because some consider her a racist caricature.
There are some products that use caricatures of Europeans.  A meat packer started selling Old Dutch Cleanser in 1905. Before that, they used it in house to clean the fat and other offal from the slaughterhouse floors. Dutch housewives had a reputation for cleanliness. It has been bought and sold a few times, once Greyhound Bus owned it.
In 1889, a flour mill in St. Joseph Missouri began packaging pancake flour mix with the excess flour they milled. The name, 'Aunt Jemima' came from a vaudeville poster. The character represented an antebellum slave cook. Quaker Oats bought the company in 1926. June 17th, of this year, as the first to respond to the George Floyd murder, the product will have a new name and graphics.
Quaker Mill Company(Ravenna, O) was the new name of German Mills American Oatmeal Company(Akron). A co-owner read about Quakers, and thought a Quaker would be a good image. Advertising is opportunistic, and derivative. Whatever is available, and suits someone's taste is appropriated. Sales, and profit are the chief concerns. There is society, and there is politics, but really there is money. If a decision is influenced by societal, or political pressure; it is influenced to ride the wave, and steer only towards the direction of money.
original Betty Crocker
I remember a grade school teacher mention  that Betty Crocker was fictional, but Duncan Hines was a real person. Washburn-Crosby, predecessor to General Mills, created the character in 1920-1. The first portrait was painted in 1936 by Neysa McMein, there have been several new Bettys since then. Whenever the company wanted a change they had one, none an improvement over the first.

1 of  2 essays, the next concerning statues

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